steadyGROWpro names national sales manager for emerging markets

Kelvin Frye has been named national sales manager for emerging markets at Kokomo, Ind.-based steadyGROWpro, a division of Syndicate Sales Inc.

In his role, he leads sales and development initiatives for horticultural, grocery, bouquet, mass-market and South American markets for Syndicate Sales. 

SteadyGROWpro is an inert and sterile growing media used by home gardeners, greenhouse growers and hydroponic growers that optimizes soilless plant growth. Available in plugs, sheets, blocks and slabs, steadyGROWpro helps growers maximize results when growing indoor food crops, including cucumbers, tomatoes, peppers, popular flowering plants and more. SteadyGROWpro is manufactured by Syndicate Sales, a leading manufacturer, importer and distributor of more than 1,500 items to the international floral industry since 1946.

Originally from Columbus, Ind., Frye is a member of the Society of American Florist’s Wholesale Council and its Membership Services committee.  Formerly he was co-chairman of an industry task force on bar coding and a transportation committee member for the Wholesale Florist and Florist Suppliers of America. He is also a guest writer for national magazine Produce News. He was named honorary Secretary of State in 1980 and is a graduate of Outward Bound.

Frye was also president of Hear Indiana, the non-profit Indiana chapter of the Alexander Graham Bell Association for the Deaf and Hard of Hearing. Hear Indiana supports Hoosier families by providing advocacy training, online support, mentoring, an education conference and a summer camp for children with hearing loss. The organization awarded Frye with its Hear Indiana Goldstein Award for outstanding service to hearing impaired children and their families.

A graduate of Columbus (Ind.) East High School, he earned an undergraduate degree in general business administration from Ball State University and a master’s degree in business administration from Butler University. He is a member of the housing corps for the Sigma Chi Fraternity at Ball State University.

Frye lives in Noblesville with his wife Mary Ellen, a registered nurse. The couple has two sons: Robbie, an urban planner; and Daniel, a student at Indiana University.

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